FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

No doubt everyone has noticed the update made to Facebook and Instagram. Today, here and now, we want to jump into the implications that has, our focus will be on Facebook. With the new interface comes a change to the feed algorithm that, again we are sure you have noticed. Your feed is now focusing on content from “groups and events.”. This comes in the form of a hard reboot of Mark Zuckerberg’s 2018 vision of wanting to drive more meaningful interactions from “friends, family and groups.” on the platform.

They nailed that update, my feed has been how I liked it over the past year with my feed prioritizing my friends.

But now it really is just groups and events lol, they really dropped those friends and family hard, I would say that my feed is now 85% posts from my groups, and 15% from my friends. To be honest, Im not a fan, and I’m not sure what happened with the execution of Facebooks vision, but we are not getting meaningful interactions from friends and family, mostly just groups, please let me know how your feed has been looking and if you like the changes.

I find myself now more than ever randomly scrolling past all the posts cuz its stuff I wouldn’t comment on, big fb groups can be spammy sometimes, and im seeing a lot of those posts shine through on my feed, not a fan.

But anyway, personal opinion aside.

What does this mean for the current landscape?

1. Create a Group: Your going to want to create a group, you may already have one or you may not, but more than likely if your reading this you at least have a FB Page, well, create a group for the page and start putting some effort and time there as the algorithm will favor your group more than anything else at this point.

2. Focus on Video Content: This has been true for a while, but now Live Video is especially important, and you need to utilize it whenever you can.

3. Replies and Interactions: If someone takes the time to post on your content or make a reaction or post a emote, make sure you take the time to come up with a response and liking their comment, even if your commenting a heart reply, you need to comment back as that shows the algorithm that this piece of content is a conversation starter.

4. Sharing: Getting shares has always been great and still is, but to increase your ranking through shares its important to note that content being shared through direct messenger is ranked higher by the algorithm as well as the engagement you get on the shares.

5. As always above all else, create high quality content.

#SparkofMagic: 002 | Tips on Getting Results

#SparkofMagic: 002 Getting Results


The Question: | “Tips on getting results for bars, clubs, hookah lounges, any videos or articles I should look at?”

Short Answer: | It’s all about the offer! Don’t just advertise your business, provide value to your potential customers!

Expanded: | We have seen many variations of this theme of question, asking about getting results for this or for that, and the answer is more times than not the same. Its all about the offer!!! Yes of course your targeting parameters are a huge factor, your ad copy obviously plays a role, the media(image or video) you use with your ad is very important. But the most important thing that you need to consider is the offer.

As stated above, you don’t just want to advertise your business, as in just slapping up an ad with your logo talking about what you offer and a link to your website. Thats not going to yield a high CTR. No Clicks = No Conversions.

This is where the offer comes in, the whole “Providing Your Potential Customers with Value” thing. And value can come in so many forms, this is where the creative thinking comes in and you need to value stack different services and resources at a discounted rate or for FREE if you can, but again that depends on the offer. Theres just so many possibilities.

To expand on the “Value Stack”, say your running a promotion for your bar, an “ok” offer could be a no cover charge for the individual, but an even “better” offer would be; No cover charge, 2 free drinks, and a free appetizer(small portion, something easy, low cost). So as you can see the more value stacking the more enticing the offer becomes. Leading to more clicks, more opt-ins for retargeting, which means more conversions, more people at your bar. (They will order more drinks and food after they finish off the free, lol.)

Some could say, “What if they just come for the free stuff and leave?”, to that I say thats not really my problem. LOL, let me explain, the ad gets them there for the free stuff, its then up to the owner to finish the conversion into actual spending via atmosphere, customer service, quality of food, etc. you get my point.

So in conclusion, what we’re saying is, no matter what niche your looking to get results for, our answer will always be the same, because the niche just determines exactly how you will tailor your ad, but the core components stay the same.

At times like this we look to the words of The Godfather: “I’m gonna make him an offer he can’t refuse.”

As far articles, look up as much as you can, and look at the advertising laws for your specific areas to see what work arounds you may need to implement. For example, Facebook will not allow you to advertise tobacco or tobacco related things. Some things you can do, is one, pay an influencer to promote your product and give them a code they can offer to followers to get a discount or something along those lines. You can advertise through podcasts. Advertise locally in older traditional mediums. Those are a few examples, but depending on what advertising platform you plan on using and your specific area, those restrictions and workarounds will vary.

Top 3 Ads, As of Right Now 2018

Top 3 Ads, As of Right Now 2018

We feel as if a lot of the people making all these boring commercials we see on TV lack vision. The commercials are so stale, so bland, nothing what so ever special or unique or at all remember-able.

Are we saying we can do better? Well yes. Yes we are saying that, in fact, one of our commercials for a local cinema got such praise that a board of design executives for various ad agencies voted our commercial the best and said it beats anything currently on the market. That’s just their opinion, though they are experts, so perhaps we shall take their word for it.

Anyway, like we were saying, what the hell is going on in advertising lately, no ones thinking outside the box, or creating anything original or interesting. So when we do actually see a good ad, its quite refreshing and we get really excited. Hence, our new segment, “Top 3 Ads, As of Right Now”.

Don’t get us wrong we know there are a lot of good ads out their, but as of right now, these are our favorite ads, if you know of any better ads make sure to comment and let us know, we don’t get exposed to every ad so we could definitely be missing some.

Here’s our list:

Taco Bell’s Web of Fries Campaign


Can we all agree, this is the best ad of the year? We don’t even know what to say, this seems like its right out of our playbook…Great Minds Think Alike.

I am Billy Gene, Advertise like the Wolf Campaign


Once again it seems like our favorite ads are ones that seem like they came from us, lol. We had this same idea, different approach but same scene, we will give this one to Billy, our love for cinema runs deep and we have many more ideas for pop culture references.

Welcome Home by Spike Jonze – “Homepod”


As skateboarders, we love Spike Jonze, man is a true master of his craft, and in no ways does he fall short when asked to deliver a truly unique commercial spot for apple.