With how strong Tik Tok’s FYP is, it may surprise you that Pinterest is still king of organic reach. With all the social networks scrambling to compete with Tik Tok, perhaps you thought reels now had the most organic reach, but Pinterest still has the crown due to the difference in platforms, algorithms, and content forms.

Its harder to go viral or blow up on tiktok/reels because you have to create compelling video content, where as Pinterest you can literally upload a crappy jpeg and still get tons of hits. Personally I have found Pinterest takes the least amount of effort but gets me the most amount of traffic compared to any other network.

Pinterest is one of the fastest growing platforms for sharing content online today. It was created in 2010 by Ben Silbermann who wanted to create a place where people could pin images they liked. Since then, it has grown into a platform where users can share their interests, passions, and things they love.

While many brands have jumped on board to capitalize on its popularity, some companies are still hesitant about using it for business purposes. But, if you’re looking to improve your company’s marketing strategy, here are some reasons you need to start using Pinterest right now.

1. Create Visual Content

The first thing brands should do is to make sure their content looks good. People spend less time reading text than they do watching videos or pictures. So, if you want them to take notice of your brand, make sure your content is visually appealing. You can use free tools like Canva or Piktochart to easily create graphics, infographics, and presentations that look professional.

You can also create visuals yourself by taking high-quality photos or scanning documents. Make sure your images are clear and detailed, and don’t forget to add relevant captions to help viewers understand what you’re trying to convey. If you’re not comfortable editing images, check out these tools that will get you started.

2. Get Started Now

If you wait until you’ve established your brand before getting started, you’ll likely miss out on the opportunity to increase reach and engagement. Start using Pinterest today! By doing so, you’ll give your audience a chance to connect with you on a personal level. Plus, since the site attracts over 200 million monthly active users, you won’t need to worry about reaching the masses.

3. Engage Your Audience

When it comes to social media, Pinterest is no different than any other. You can post links to your website, engage with others, and even sell products. However, if you want to truly gain traction with your audience, you need to interact with them. This means engaging with comments, replying to questions, and adding unique images.

To get started, simply click on the ‘Add’ button on top-right corner of your profile page to start posting content. Then, browse other boards that interest you, comment on posts, and answer questions. Once you build a following, you can go ahead and promote your own pins.

4. Increase Brand Awareness

One of the best ways to establish credibility is by establishing a strong reputation. According to HubSpot, 80% of consumers trust reviews posted on sites like Yelp and Google. So, by creating great content and inviting others to share it, you can become a trusted resource.

5. Drive Traffic

Brands that aren’t present on Pinterest may find themselves missing out on traffic. In fact, according to Business Insider, the average user spends 15 minutes per day on the site. While people may visit your website after clicking on your link, they may be interested in finding out more by visiting Pinterest instead.

Leave a Reply