SERPs are Evolving to Reflect a Digital Landscape Dominated by Social Media

With algorithms and search capabilities becoming more advanced on social platforms, most notably Tik Tok. People are favoring them over traditional search methods, like google maps. Recently Google SVP stated that “almost 40% of young people, when they’re looking for a place for lunch, they don’t go to google maps or search. They go to Tik Tok or Instagram.” UX/UI plays a big role here. Instead of searching on Google and being met with a […]