Instagram Hiding Likes for The U.S | What does it mean?

Instagram Hiding Likes for The U.S | What does it mean?

Overview: News broke from the WIRED25 Conference when Adam Mosseri, CEO of Instagram, announced that Instagram will begin hiding likes as soon as next week for U.S users.

We see a lot of users making jokes at “Instagram models” expense, saying their out of a job, which couldn’t be further from the truth. The first thing to be clear is that Instagram is not taking likes away, you will still be able to like posts and people will still be able to like your posts, you will still be able to see all the likes that you get, but other people won’t.

This will no doubt cause a change in the game.

It will be interesting to see how everything plays out. Models and Influencers will be able to take screenshots and show them to brands to prove their getting likes when brokering deals. But, something I’m curious about, which may not play a factor at all, but we will see if “herd mentality” plays a role in the level of engagement that occurs.

Vanity Metrics will be in the form of comments in the public users mind.

Why This is a good thing: This is a good thing for a number of reasons. The main ones, which Instagram are pushing as their main motivators in this action are mental health and content. They don’t want people stressing over likes, they want it to be less of a popularity contest and more of what it was supposed to be.

Mosseri said the move is aimed at young people. “The idea is to depressurize Instagram, make it less of a competition,” he said, in remarks given at the Wired 25 Conference.

Which leads into the “content”, if people are stressing less about what will get them likes and what won’t, they will focus more on the content they truly want to create, which should usually lead to better content. You may not stress over likes, but it is indeed a serious problem, social media has been linked to countless cases of mental illness ranging from all over the board. On the flip side, it could cause a whole other slew of mental illness problems, you know like people upset that people don’t know how much other people think their cool, lol. Which leads us into the next segment.

Why this is a bad thing: This can be bad for a number of reasons, which can vary depending on who you are. For example, the people that already do well on the platform are not going to like this move because there going to want everyone to see how well their content is performing, that their not some digital bum. Social Media has made some people incredibly vain. Nick Minaj tweeted this about the topic:

“I’m not posting on IG after this week cuz they removing the likes,” she wrote on Twitter. “Hmmmm what should I get into now? Think of all the time I’ll have with my new life.”

Who knows her exact reasoning? But I mean what else could it be. Thats what these social media platforms have turned into, who can get the most likes.

As I brushed on earlier and just above, this could unintentionally cause new mental health issues as funny as that sounds, but young people may be too deep in this digital age and require the validation that social media engagement provides, and although they will still be able to see their engagement, the fact that others can’t could have a psychological effect, I can already see people posting stats for the content in the comments, “I swear it didn’t flop”, lol. This would be extreme cases, but they do exist.

Whats This Mean? End of The World? It means a few things, your not going to be able to gauge how well your content is doing compared to another piece of content. You won’t be able to as effectively tell whether or not something is working well or not for a post. You won’t be able to get mad that a piece of content that you deem inferior to yours is performing better. Those are habits Instagram’s trying to get rid of, don’t worry about what works for others, find what works for you, be original, there’s more to it obviously but I like to look at it like that and encourage everyone to do the same.

Other social networks have made comment about testing the same type of thing, social media could be changing right before our eyes.

FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

No doubt everyone has noticed the update made to Facebook and Instagram. Today, here and now, we want to jump into the implications that has, our focus will be on Facebook. With the new interface comes a change to the feed algorithm that, again we are sure you have noticed. Your feed is now focusing on content from “groups and events.”. This comes in the form of a hard reboot of Mark Zuckerberg’s 2018 vision of wanting to drive more meaningful interactions from “friends, family and groups.” on the platform.

They nailed that update, my feed has been how I liked it over the past year with my feed prioritizing my friends.

But now it really is just groups and events lol, they really dropped those friends and family hard, I would say that my feed is now 85% posts from my groups, and 15% from my friends. To be honest, Im not a fan, and I’m not sure what happened with the execution of Facebooks vision, but we are not getting meaningful interactions from friends and family, mostly just groups, please let me know how your feed has been looking and if you like the changes.

I find myself now more than ever randomly scrolling past all the posts cuz its stuff I wouldn’t comment on, big fb groups can be spammy sometimes, and im seeing a lot of those posts shine through on my feed, not a fan.

But anyway, personal opinion aside.

What does this mean for the current landscape?

1. Create a Group: Your going to want to create a group, you may already have one or you may not, but more than likely if your reading this you at least have a FB Page, well, create a group for the page and start putting some effort and time there as the algorithm will favor your group more than anything else at this point.

2. Focus on Video Content: This has been true for a while, but now Live Video is especially important, and you need to utilize it whenever you can.

3. Replies and Interactions: If someone takes the time to post on your content or make a reaction or post a emote, make sure you take the time to come up with a response and liking their comment, even if your commenting a heart reply, you need to comment back as that shows the algorithm that this piece of content is a conversation starter.

4. Sharing: Getting shares has always been great and still is, but to increase your ranking through shares its important to note that content being shared through direct messenger is ranked higher by the algorithm as well as the engagement you get on the shares.

5. As always above all else, create high quality content.

This Week at Wizard | Super Busy Picking up More Local Clients

This Week at Wizard | Super Busy Picking up More Local Clients

Just Checking in, we have been so busy we have not been able to post much on here. So I made myself set some time to make this quick update and let you all know what we’ve been up to!

We were Hired to create a t-shirt for the Local Rib Fest, a super fun project for us, it gave us a break from all the social media marketing we have been doing.

We have picked up yet another Local Client, the co-owner of one of the most popular hair salons in town needs re-branding. Super exciting project that we will post when we are finished.

We continue to service our clients with the most advanced levels of wizardry in all of our services.

We are working on Wizard’s Site, adding some new features, components, and A WHOLE NEW DEPARTMENT!

Stay tuned for the new department announcement, super exciting about it.

That’s just a summary of whats been going on this week and its only Hump Day, so we will see what the rest of the week has to offer! We continue to grow and gain more clients, nation wide and local, you have no idea how good this feels.

Thank you for the continued support, we look forward to connecting with you.

-Wizard