FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

FB Algorithm Update 2019 | Why FB Groups Are Now More Important Than Ever

No doubt everyone has noticed the update made to Facebook and Instagram. Today, here and now, we want to jump into the implications that has, our focus will be on Facebook. With the new interface comes a change to the feed algorithm that, again we are sure you have noticed. Your feed is now focusing on content from “groups and events.”. This comes in the form of a hard reboot of Mark Zuckerberg’s 2018 vision of wanting to drive more meaningful interactions from “friends, family and groups.” on the platform.

They nailed that update, my feed has been how I liked it over the past year with my feed prioritizing my friends.

But now it really is just groups and events lol, they really dropped those friends and family hard, I would say that my feed is now 85% posts from my groups, and 15% from my friends. To be honest, Im not a fan, and I’m not sure what happened with the execution of Facebooks vision, but we are not getting meaningful interactions from friends and family, mostly just groups, please let me know how your feed has been looking and if you like the changes.

I find myself now more than ever randomly scrolling past all the posts cuz its stuff I wouldn’t comment on, big fb groups can be spammy sometimes, and im seeing a lot of those posts shine through on my feed, not a fan.

But anyway, personal opinion aside.

What does this mean for the current landscape?

1. Create a Group: Your going to want to create a group, you may already have one or you may not, but more than likely if your reading this you at least have a FB Page, well, create a group for the page and start putting some effort and time there as the algorithm will favor your group more than anything else at this point.

2. Focus on Video Content: This has been true for a while, but now Live Video is especially important, and you need to utilize it whenever you can.

3. Replies and Interactions: If someone takes the time to post on your content or make a reaction or post a emote, make sure you take the time to come up with a response and liking their comment, even if your commenting a heart reply, you need to comment back as that shows the algorithm that this piece of content is a conversation starter.

4. Sharing: Getting shares has always been great and still is, but to increase your ranking through shares its important to note that content being shared through direct messenger is ranked higher by the algorithm as well as the engagement you get on the shares.

5. As always above all else, create high quality content.

3 Features Instagram Needs Yesterday

3 Features Instagram Needs Yesterday

http://time.com/4578423/instagram-new-features-update-snapchat/
http://time.com/4578423/instagram-new-features-update-snapchat/

It can’t just be us upset about the lack of features on Instagram. Don’t get us wrong we love the platform, but we can’t help but be frustrated at the absence of 3 key features that the platform should have had years ago.
If your just a regular user, you may not see the lack of these features as a big deal, but as a business operating multiple pages these features would impact us greatly.

1. Uploading from Desktop

We understand that its mostly a mobile app, but not being able to upload directly from the desktop has forced an unnecessary step thru a third party application. Whether it be a file transfer/sharing app like Dropbox or using an app like hootsuite or gramblr (though hootsuite offers nice management and scheduling so its worth it but that’s beyond the point). Point is, it would make things a lot easier and save time.

2. Export All Photos

To us, this is also a no brainer and we can not believe they have not offered this option yet, especially being as old as the app is, some users have thousands and thousands of posts now, and it would be nice to have to option to back those images up. But as of now the only way to do this through a third-party.

I’m going to do you guys a big favor right now and save you some time just in case this is something you want to do. It took us about 15 tries to find an application that actually worked. The most popular one we kept hearing about was, Instaport, but that did not work for us, we tried emailing support but got no reply.

The one that we finally got to work was a chrome plugin called, Images batch saver for Instagram.

If you want to only export photos, or only export videos use this chrome plugin that works nicely, InstaG Downloader

3. Multiple Select & Delete

We find when managing multiple accounts, some clients like to tidy up their feed from time to time to make sure their wall is appealing in its overall grid view, some times this means deleting multiple photos, but still instagram has no features for this. The only way to achieve this is again through a third-party, the app that we went with was, Cleaner for Instagram, it worked perfect for selecting multiple images and deleting them, it has other features but we haven’t looked into them, let us know if we should!